Serendipity led to me finding another brand-related story featuring Ronald Reagan today, so given the link with the previous story I thought I would share it now and perhaps write a fuller Wheaties story some other time
The breakfast of the stars
Wheaties is known as The Breakfast of Champions but became The Breakfast of a Hollywood Stars in 1937
Wheaties began sponsoring baseball radio broadcasts in 1933 and a few years later it asked listeners to vote for their favourite announcer.
The listeners voted Ronald “Dutch” Reagan as their favourite, which earned him a free trip to California for a screen test.
The screen test went well and Reagan went on to become a Hollywood star
and as they say the rest is history (and ultimately good news for Jelly Belly)