Most of the tales I tell, I try to keep brief. Here is a truly short story, but one that still packs a powerful punch for all brand owners

Selling Happiness

On one of his many visits to Disneyland Walt Disney noticed that one of the cast – a  railroad conductor seemed to be treating the Guests a bit curtly.

Walt said to his manager: “Try to cheer him up. If you can’t, then he shouldn’t be working here. We’re selling happiness.”