Researching and writing brand stories is in reality a work-related hobby for me. My day job is as a director of The Value Engineers, a strategic brand consultancy, so not all my writing is story-telling. ‘Marketing’ have just published a ‘thought piece’ I have written on the perils of over-simplification in marketing. Enjoy

 http://www.marketingmagazine.co.uk/article/1218113/perils-simplicity-over-simplification-brands#!