A digital duel with a happy ending for all concerned
The Tic Tac Toe challenge
Laura Ellen has a sweet tooth and when she jokingly mentioned her love for a couple of her favourite brands in a tweet, “Can tell I like chocolate a bit too much when I’m following @KITKAT and @Oreo hahahahahah”, she didn’t know what she was starting.
The folks at Kit-Kat, decided like the gentleman of honour they are, that the best thing to do was to challenge those “upstarts” at Oreo to a duel for her affection… in a game of Tic Tac Toe (that’s noughts and crosses to us, Brits)
So they issued a tweet of their own “The fight for @Laura_ellenxx’s affections is on. @oreo your move #haveabreak”, and a link to a picture of a classic Tic Tac Toe grid in which the middle square with filled with a cross, made up of two delicious looking fingers of Kit Kat.
They didn’t have to wait long for a reply (well, about seven hours to be exact). What would be Oreo’s move? Where would they put their Oreo shaped ‘Nought’?
However when the gentlemen of Kit Kat looked at the reply it wasn’t quite what they had expected.
The link took them to the picture of the very same Tic Tac Toe grid but there was no Oreo to be seen. Instead the Kit Kat fingers were almost gone, a tiny bit of one remained and a few crumbs…. “Sorry, @kitkat we couldn’t resist … #GiveOreoABreak”. You could also see the chocolate on their faces.
A lovely complement to Kit Kat and even an Oreo twist on their famous catch line meant this was an occasion where one customer + social media + two brands + a great sense of humour = everyone smiling.