Many brand managers like to think their brand is indispensable and some even claim it for their ‘babies’.
One such brand manager was John Lawson Johnson, who was not only the first brand manager, but also the original inventor of Bovril.
By trade he was a butcher but had studied chemistry at Edinburgh University and liked to experiment in food preservation. The result, a combination of meat and science, was what he originally called Johnson’s Fluid Beef.
It was later renamed Bovril, another combination of meat – Bos, the Latin for Ox and science – Vril, a word meaning energy force.
He liked to claim that this hearty nourishing drink was an indispensable part of a healthy diet.
One day, he was taken to task by a journalist, who asked him, how if Bovril was so indispensable had all previous generations managed to survive without it?
He quickly and simply replied that they hadn’t – they were all dead.