Recently a colleague of mine posted a lovely little blog about two alcohol brands using storytelling in their advertising. I particularly like the one for Fuller’s London Pride. The blog is well worth a read and you can find it here http://www.thevalueengineers.com/2013/06/28/a-slightly-less-brief-encounter/
The full copy of the Fuller’s ad is in fact a short story, it reads
“In the 50s we created new ale. Rich, smooth and wonderfully balanced.
We just needed a name.
There was no twitter back then, but we asked around London for suggestions all the same, and one in particular was inspired.
A flower. But not any old flower.
‘London Pride’ (or Saxifraga x urbium to be precise).
A tough little perennial that grew during the Blitz, covering the rubble like tiny beacons of hope.
A homage to the city’s indomitable spirit, and a fitting name for our ale.
So thank you London”