Recently a colleague of mine posted a lovely little blog about two alcohol brands using storytelling in their advertising. I particularly like the one for Fuller’s London Pride. The blog is well worth a read and you can find it here  http://www.thevalueengineers.com/2013/06/28/a-slightly-less-brief-encounter/

The full copy of the Fuller’s ad is in fact a short story, it reads

“In the 50s we created new ale. Rich, smooth and wonderfully balanced. 

We just needed a name. 

There was no twitter back then, but we asked around London for suggestions all the same, and one in particular was inspired.

A flower. But not any old flower. 

‘London Pride’ (or Saxifraga x urbium to be precise). 

A tough little perennial that grew during the Blitz, covering the rubble like tiny beacons of hope. 

A homage to the city’s indomitable spirit, and a fitting name for our ale.

So thank you London”